Yas Waterworld’s Case Study


E-commerce

Yas Waterworld is a world-renowned waterpark located on Yas Island, known for its thrilling rides, and family-friendly attractions, drawing visitors from around the globe.


92%

increase in average monthly organic revenue

91%

increase in average monthly organic conversions

52%

increase in organic sessions

10,874%

ROI on AED 86,742 spend


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When Yas Waterworld partnered with us, their goal was clear—increase organic visibility, drive more conversions, and protect rankings during a major event rebrand. Alongside this, they also needed website usability improvements to create a smoother customer journey and maximize ticket sales.

With a focused SEO strategy, we delivered impressive results in just six months. Organic sessions increased by 52%, conversions grew by 91%, and organic revenue rose by 92%. The newly rebranded Ladies’ Event page alone achieved a 108% increase in clicks, playing a major role in overall campaign success.

HOW WE DID IT

  • Optimized and expanded content for the Ladies’ Event in English and Arabic
  • Improved ticket page UX to create a smoother booking experience
  • Fixed crawlability issues, 404 errors, and strengthened internal linking
  • Built authority through digital PR and targeted backlink outreach
  • Launched strategic multi-attraction promotions to increase cross-sales

Our first priority was maintaining SEO visibility during the Ladies’ Event rebrand. We refreshed page content with carefully targeted keywords, ensuring strong rankings remained intact while improving relevance for searchers.

Next, we enhanced the ticket purchasing experience, resolved technical SEO issues, and improved internal site structure for better crawling and indexing. Combined with authority-building outreach and smart promotional campaigns, these efforts significantly increased traffic, conversions, and revenue.

“Their team helped us successfully relaunch our campaign, exceed our traffic and revenue goals, and strengthen our position for future growth.”

Vijay Acharya

Vijay Acharya

Marketing Director
Yas Waterworld

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