When Emirates Pride partnered with us, they had strong growth ambitions but lacked the organic visibility needed to reach them. Their SEO channel was generating minimal monthly revenue, while poor site speed, technical SEO issues, and weak conversion pathways were limiting performance. Their goal was clear—grow organic traffic, improve conversions, and turn SEO into a meaningful revenue channel.

Over the next 12 months, we completely transformed their search performance. Organic revenue increased by 4,167%, surpassing AED 38,000 per month, organic users grew by 61%, and goal completions surged by 2,888%—turning organic search into a profitable growth engine for the business.

HOW WE DID IT

• Optimized category content to better match user search intent
• Created stronger product pages with detailed descriptions and FAQs
• Implemented structured data to improve search visibility and rich snippets
• Fixed critical technical SEO and canonical indexing issues
• Ran CRO tests to improve engagement and increase conversions

We started by resolving major technical SEO problems, including canonical errors, crawl inefficiencies, slow mobile performance, and weak internal linking. Once the technical foundation was fixed, we improved product and category content in both Arabic and English to attract more qualified traffic and better align with customer intent.

To maximize conversions, we optimized key landing pages, improved call-to-action placement, and refined the checkout journey—creating a smoother user experience that significantly boosted conversions and revenue.

“Over the last 6 months, our Google visibility has grown dramatically, and course registrations have increased beyond expectations.”

Viraj Yadav

Marketing and Partnerships Manager
Emirates Pride SEO