
Events
FACES is a cosmetics and beauty retailer operating in five countries across the Middle East via physical stores and online.

292%
Growth in organic sessions

AED 299,232
Increase in monthly revenue

1:39
Return on investment
Within twelve months, we transformed the website’s organic performance, increasing organic traffic by 334%—from 29,778 sessions to 116,658 sessions. International SEO improvements delivered even stronger growth for Arabic landing pages, which saw a remarkable 629% increase in traffic, significantly expanding regional visibility and engagement.
The SEO campaign generated AED 5,620,304 in revenue from an investment of just AED 154,306, delivering an outstanding return and making organic search a major revenue driver for the business.
HOW WE DID IT

When we began, the website had a complex structure spread across multiple subdomains and technologies, making crawling, indexing, and SEO performance difficult. We streamlined everything into a single root domain with a clean subfolder structure and consolidated the site onto one CMS for better efficiency.
Once the migration was complete, we strengthened authority through strategic internal linking and external outreach, while optimizing category pages and product templates at scale to improve rankings, traffic, and revenue.
“The growth achieved over the last 12 months has been exceptional. Organic traffic, transactions, and revenue have increased significantly.”

Faheem Ahmad
Performance Marketing Manager
FACES
