About Floristique
Floristique is a Singapore-based online florist offering same-day flower delivery, graduation bouquets, flower bags, bloom boxes, fruit hampers, condolence stands, wedding flowers, and premium floral gifts across Singapore.
Although the brand already offered a wide variety of beautiful floral products and delivery services, the website struggled to compete in highly competitive flower delivery searches in Singapore.
Our goal was to improve eCommerce SEO visibility, increase keyword rankings, and generate more online flower orders through organic search traffic.
The Challenge
Before working with us, the website faced several SEO and eCommerce growth challenges limiting online sales performance. Before working with us, the website faced several SEO and eCommerce growth challenges limiting online sales performance. Before working with us, the website faced several SEO and eCommerce growth challenges limiting online sales performance.
Low rankings for flower delivery keywords
Weak visibility for product categories
Poor optimization of collection pages
Duplicate product SEO issues
Limited keyword-targeted content
High competition in Singapore florist searches
These issues prevented the business from consistently attracting customers searching for flower delivery services online.
Our SEO Strategy
To improve rankings and online sales, we implemented a complete E-Commerce SEO strategy focused on technical SEO, category optimization, keyword targeting, and conversion improvements. To improve rankings and online sales, we implemented a complete E-Commerce SEO strategy focused on technical SEO, category optimization, keyword targeting, and conversion improvements.
To improve rankings and online sales, we implemented a complete E-Commerce SEO strategy focused on technical SEO, category optimization, keyword targeting, and conversion improvements.
Before vs After SEO
| Metric | Before | After |
|---|---|---|
| Organic Visibility | Limited | Strong |
| Product Rankings | Weak | Improved |
| Mobile Performance | Average | Optimized |
| Online Orders | Low | Increased |
Client Feedback
The SEO campaign significantly improved our search visibility and helped us generate more online flower orders and same-day delivery customers across Singapore.
“Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.”
Tanz Muhammad
Marketing Manager
“Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.”
Ibrahim Almaghrabi
Director of Solutions
“Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.”
Tarik El Lal
Analytics Manager
